Internships – Rachel Steinberg http://rachelsteinberg.agnesscott.org Producing Dynamic Content for the Digital Age Sat, 23 Mar 2019 14:53:43 +0000 en hourly 1 https://wordpress.org/?v=5.1.1 http://rachelsteinberg.agnesscott.org/wp-content/uploads/2018/09/cropped-logo-vector-32x32.jpg Internships – Rachel Steinberg http://rachelsteinberg.agnesscott.org 32 32 Women’s Resource Center to End Domestic Violence http://rachelsteinberg.agnesscott.org/womens-resource-center-to-end-domestic-violence/ Mon, 05 Nov 2018 15:44:38 +0000 http://rachelsteinberg.agnesscott.org/?page_id=496 The Women’s Resource Center to End Domestic Violence (WRC) is a nonprofit organization devoted to helping women and children who have experienced domestic violence. Located in Atlanta, the WRC provides a supportive community for survivors to ensure that no one … Continued

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The Women’s Resource Center to End Domestic Violence (WRC) is a nonprofit organization devoted to helping women and children who have experienced domestic violence. Located in Atlanta, the WRC provides a supportive community for survivors to ensure that no one confronts the effects of domestic violence alone. The WRC works to help survivors find a safe place to stay, exercise their legal rights, explore their options, and create accountability for batterers. 

As an intern, I worked in the Safehouse managing the domestic violence crisis hotline. Each day I fielded approximately 6 emergency situations by providing support, resources, and advocacy to clients in distress. My daily work was rewarding and helped me to build my adaptability and problem-solving skills. 

Over time I started to notice that certain rooms in the Safehouse were in disrepair. In the laundry room and utility closet specifically, I saw that the paint on the walls was peeling, the ceramic sinks were rusting, and parts of the floor were rotting. As I continued to manage the crisis hotline, I catalogued all of these repairs in my mind. 

After working in the house for several weeks and learning the environment, I realized that I could help. I proposed a revitalization project to my supervisor along with a packet detailing the timeline, supplies, and budget. I pitched my project and she gave me the green light.

Before

Project Management

In carrying out the project, I planned, executed, and monitored many individual tasks. I was mindful to stick to the timelines and budget that the WRC staff and I had set. I have listed the different elements that made up the renovation project below.  

  • Repainted laundry room
  •  Repainted utility closet
  • Removed failing linoleum tile
  • Removed and air dried rotting wood floors
  • Laid new plywood floors and tiled protective layer
  • Removed rust from ceramic sink utilities and re-glazed.
  • Installed organizational hardware for brooms, mops, and dustpans

After

Take Aways

This project ignited my interest in the field of project management. I saw a problem in my workplace and designed a proposal to fix it using the five stages of project management, listed below: 

1. Initiating

2. Planning

3. Executing 

4. Monitoring & Controlling

5. Closing

Completing these renovations as an intern taught me how to manage a project from inception to completion. I learned how to articulate the project to other people through the documents like the proposal, timelines, budget, supplies list, and update reports. This experience really set the foundation for my skill base and interest in project management.

Related SUMMIT Learning Outcomes

Articulate and appraise problems and solutions from multiple perspectives, critically considering diverse sources of information 

Practice or interpret creative expression or probe fundamental questions of value and meaning 

 

Related Women's Studies Learning Outcomes

Apply understanding of the relationship between women’s studies applied and corresponding theory

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]]> Dahlonega-Lumpkin Chamber of Commerce and Visitors Bureau http://rachelsteinberg.agnesscott.org/dahlonega-lumpkin-chamber-of-commerce-visitors-bureau/ Wed, 04 Jul 2018 19:28:03 +0000 http://rachelsteinberg.agnesscott.org/?page_id=167 My Summer as a Digital Marketing Intern in Tourism Located a little over an hour north of Atlanta, Dahlonega is the site of the first major U.S. Gold Rush as well as the heart of Georgia’s wine country. During June … Continued

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My Summer as a Digital Marketing Intern in Tourism

Located a little over an hour north of Atlanta, Dahlonega is the site of the first major U.S. Gold Rush as well as the heart of Georgia’s wine country. During June and July, I spent forty hours per week as a digital marketing intern with the Dahlonega-Lumpkin Chamber of Commerce and Visitors Bureau. Using email newsletters, Facebook, and blog posts, I developed social media campaigns and monitored analytics to promote Dahlonega, local businesses, and Chamber commerce events. 

Tourism Meet Our Member Site Visits

Each week I was able to analyze marketing strategy during visits to members of the Chamber of Commerce, during Tourism Meet Our Members (TMOM) site visits. I learned about their business models, promotion strategies, missions, and services in order to help market them via social media as an element of Dahlonega’s tourism industry.

Visit to Accent Cellars for their ribbon cutting event

My Role in Digital Marketing Campaigns

Tourism Newsletter

While at the Chamber of Commerce and Visitors Bureau , I redesigned, managed, and optimized the monthly tourism newsletter using Constant Contact. During my six weeks as an inten, I reached  a circulation of 12,530 readers on average per newsletter, increased our open rate by 9%, increased our delivery rate by 2%, decreased our bounce rate by 2%, and decreased our did not open rate by 9%.

Facebook Page

While at the Chamber of Commerce and Visitors Bureau, I managed and optimized the “Visit Dahlonega” Facebook page. By actively posting, responding to messages, and creating original content, I increased average post reactions by 304.55%, average organic page content reach by 149.77%, followers by 3.13%, and likes by 2.82%. 

Dahlonega Tourism Website

Additionally, I researched, wrote, and designed visuals for 12 feature stories for tourism website Dahlonega.org using content management system Joomla!, which increased website average new users by 39.95%.

Evaluating Success

All of these digital marketing duties and their corresponding metrics worked together to create the Visitors Bureau’s digital marketing strategy. Each week, the Director of Tourism and I would evaluate the success of these campaigns in meetings with a consultant from digital marketing firm Reach Local. We used the software ReachEdge and Google Analytics to evaluate our for search engine advertising, Facebook advertising, retargeting, and display advertising. These weekly meetings taught me how digital marketing metrics can impact strategy.

Take Aways

My six weeks as a digital marketing intern cemented my interested in working in social media marketing. It provided me with invaluable experience in data analytics, content creation, and marketing strategy. 

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