During Professor Arn Rubinoff‘s on international business, I realized that my summit global learning specialization his significantly more vale for my business aspirations than I had thought. When Professor Rubinoff discussed folkways, I found that I understood from my own experiences studying abroad with Agnes Scott.
My Travel Experience
At one point during the lecture, he used the example of differing talking spaces between regions of the world. He noted that in the United States, a comfortable speaking space is about five to eight feet, whereas in Latin America, a comfortable distance is closer to three to five feet. This was a really impactful example for me because I remembered noticing this difference when I traveled to Panama on my Summit Journeys trip with Agnes Scott in 2016. After he gave this example, I started generating my own examples, particularly from my recent study abroad visit to Ireland this past summer. I was able to see that my own global travel experience was easily transferrable to the business world.
Global Learning Specialization
This sessions was really impactful for me because it allowed me to revalue my global learning specialization as something that would really help me in my future career in the marketing industry. Professor Rubinoff spent time discussing the example of the Chevy Nova’s marketing in Mexico failure because the name Nova is too similar to the Spanish command ” No va,” or “do not go.” This example really made me see my global learning as a useful too that I can use in my post-graduate career. I realized that I already approach my work with a detail-oriented sensitivity to international context because of my global specialization. I have already cultivated a lens that looks for potential cultural blunders and mishaps that will be very useful to me in international marketing as I develop logos, slogans, and product names in a multi-cultural context.
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